Any time an investor buys 5% or more of a company’s stock, they must disclose the purchase in filings with the Securities and Exchange Commission. While a stake of less than 10% in a company is considered “passive” in Wall Street’s eyes, it could indicate an attempt by Musk to take a more active role in how Twitter is run. That’s one of the factors driving other investors to buy stocks and push the price up early Monday.
“I think he plans to get active and force change at Twitter,” said Dan Ives, technical analyst at Wedbush Securities. “This is a shot across the board for Twitter’s board and management team to spark discussions.”
But Ives said it probably isn’t realistic for Musk or anyone else to start from scratch building a new, competitive platform. So it makes more sense for him to try and change the practices on Twitter itself.
Musk has 80 million Twitter followers, far more than any CEO.