A study by only Guider looked at the spending habits of more than 10 Lakh single fans and nearly 59 million transactions, a total of $ 2 million in income. The findings were pretty surprising.
On average, men spend around $ 48.52 on only fans models. But here is the turn. Only 4.2% of the subscribers actually pay something. That means that almost 96% spend nothing. So most models earn very little, only $ 2.06 per subscriber.
On average, a paying male subscriber spends around $ 48.52 per maker. A small group of the top 0.1% of the makers earn 76% of the total income, with an average of $ 146,881 earning ( £1.3 crore) per month. Another small group called “whales” (only 0.01% of subscribers) only gives 20.2% of all income.
Even those in the next layer (top 1%) earn much less, on average $ 33,984 ( £29 Lakh) per month. From the top 1% to 5% it drops to $ 8,208 ( £7 Lakh) monthly.
After the top 5%, the profit falls sharply. Many makers only earn $ 24 a month.
Interestingly, chat messages are the most important source of income, which yield almost 70% of the income. Subscriptions, on the other hand, are only 4.11%.
Most payments (more than 83%) take place in the first 48 hours. Weekends also account for 30% of sales, while only 17% of users start conversations.
The research found a strong link between high ratings and high income. In general, makers only earn $ 2.06 per subscriber on average. Also, 95.8% of users should not express anything, so makers must manage marketing costs carefully. To take advantage, their costs to win a subscriber must be less than $ 2.
Richest makers of Onlyfans in 2025
Only fans will remain a large money maker in 2025, with many stars that earn millions through exclusive content. Contrary to what is often thought, only fans is not just about content for adults.
Because rapper Cardi B ($ 47 million) is not more active, Sophie Rain leads the list of $ 43 million in one year. The former waitress keeps her image unique by staying a virgin and using religious branding, according to Woke Waves.
Rapper Iggy Azalea then reaches $ 36 million a year. She uses premium content, personal interaction and stylish messages to earn great.
Actress Bella Thorne earns $ 37.3 million annually and combines VIP content and photo shoots. Another rapper, Bhad Bhabie, earns $ 34 million annually, even though it is not very active.
Adult Ster Belle Delphine earns $ 34 million a year. Her rare content drops create hype and keep people interested.
