The sparkling Red Sea has some competition this weekend.
Miss Universe pageant begins amid controversy
On arrival, the venue – Eilat’s harbor – doesn’t seem nearly as glamorous as the women inside. But walk into the purpose-built 4,000-seat stage, imported from Portugal, and the atmosphere changes quickly.
On the Friday before the Sunday evening competition, the participants started the day with dress rehearsals, first in their sequined opening outfits, then in their swimwear and finally in their evening gowns. They rush between the figure-eight stage and the empty seats strewn with blankets to keep them warm between rehearsals, many with platform shoes in one hand and a mask in the other.
Later in the evening they take part in the preliminary “National Costume” event, with costumes ranging from a shiny Canadian Mountie with black lace pants and knee-high boots (“she’ll be sure to keep us secure”, the host croons) to a moon dragon, full of two dragon heads.
But as the women try to take the spotlight off the pageant stage in the preliminaries ahead of Sunday’s main event, politics and the coronavirus are pushing them into a different kind of spotlight.
A crown from the Covid era
Miss Universe contestants will arrive at Israel’s Ben Gurion Airport in Lod, east of Tel Aviv, on November 28, 2021. Credit: Ahmad Gharabli/AFP/Getty Images
One contestant, Miss France, Clemence Botino, tested positive for Covid-19 when she landed in the country and was sent to a hotel quarantine – threatening her participation. Fortunately, she got out just in time for Friday’s qualifying round.
“This year in Israel added new challenges as we had to stay on top of which vaccines would be accepted, the travel and quarantine days,” said Miss Universe communications director Meg Omecene.
All employees and participants had to be fully vaccinated within six months to be able to attend. They are also field tested every 48 hours in a special tent and must wear masks at all times when not on stage.
“It’s been a pretty rigorous Covid production, but we’re all here and getting excited for Sunday,” Omecene added.
Elle Smith from the United States takes part in the National Costume portion of the Miss Universe pageant in Eilat, Israel, on Friday. Credit: Ariel Schalit/AP
Politics threatens to surpass the pomp
As with previous international events hosted in Israel, such as the 2019 Eurovision Song Contest, the fact that such a major media event is taking place in the country has drawn criticism and calls for boycotts.
The South African government withdrew its support and called on Miss South Africa, Lelela Mswane, to stop, citing Israel’s treatment of Palestinians and calling it “apartheid,” an accusation Israel has vehemently denied.
“By withdrawing, Miss South Africa’s reputation and overall status in South Africa and internationally will be much more advanced compared to a one-off event that could spell disaster for her future and public status as a young black woman,” De Zuid African sports, arts and culture minister Nathi Mthethwa said in a statement last month.
People protest in front of Miss South Africa headquarters on November 19, 2021 in Johannesburg, South Africa. Credit: Alet Pretorius/Gallo Images/Getty Images
But Mswane – with the support of the Miss South Africa organization – did not give in to the pressure and chose to travel to Israel and participate.
South African Lalela Mswane performs as she competes in the National Costume portion of the Miss Universe pageant in Eilat, Israel, on Friday, December 10, 2021. Credit: Ariel Schalit/AP
Dressed in a sparkly white dress between dress rehearsals on Friday, Miss Israel, Noa Cochva, repeated a common refrain heard from Miss Universe organizers and contestants: Miss Universe shouldn’t be about politics.
“It’s about us as people, as strong women,” Cochva told DailyExpertNews in between rehearsals.
Regardless of that wish, Cochva acknowledged that she faces the dual pressures of competing in her home country, while also essentially being Israel’s ambassador and defender to the 79 other contestants.
Joking that her roommate, Miss USA, called her the “best tour guide,” Cochva said she has tried to show her fellow participants a different picture of Israel “than what you see on social media.”
Greece’s Sofia Arapogianni performs Friday during the national costume portion of the Miss Universe pageant in Eilat, Israel. Credit: Ariel Schalit/AP
Hoping for a tourist boost
With 80 participants bringing legions of social media followers as they tour the country for competition on Sunday, Israeli tourism officials hope such publicity will provide a much-needed boost for when the country reopens.
Sara Salansky, a spokeswoman for Israel’s Ministry of Tourism, told DailyExpertNews they had been approached in May about organizing the December contest. The request came because Israel had achieved high vaccination coverage and appeared to be close to reopening, with vaccines being rolled out faster than most other countries.
“It’s a very good return on investment for the Ministry of Tourism,” Salansky said. “It’s not something that happens every day; if you get a chance, you have to take it and this is what we did.”
Contestants take part in the National Costume portion of the Miss Universe pageant on Friday in Eilat, Israel. Credit: Ariel Schalit/AP
With an annual contribution of about 3% to Israel’s GDP, tourist numbers hit record levels before the pandemic, Salansky said. Before the pandemic hit, about 5 million visitors were expected in 2020, she added.
And while Israel’s borders are still temporarily closed to foreigners due to fears of the Omicron coronavirus variant, Salansky said the ability to present Israel as a tourist destination to the expected 600 million viewers of broadcasts around the world will have a long-term effect. .
“A lot of people are skeptical about this kind of event, but when we look at it, there’s a lot of media and people talking about it,” Salansky said. “So we’re looking at the positive, to use this event to show the positive about Israel.”
That meant guiding the 80 participants across the country, from touring the old city of Jerusalem to riding quad bikes in the desert. Some activities, such as a “Bedouin experience” day, were crushed by Palestinian activists.
“We’re here to empower each other as women,” Smith said. “We’re just enjoying our time together and I think it really shows the power of women as a whole and that’s what we’re trying to show on December 12.”