United States:
From Influencer-Allen briefings to Memes by Donald Trump as the Pope and a “Star Wars” Jedi Master, the White House creates its own alternative media reality.
Since President Trump's return to the US
But now the White House goes one step further and it effectively creates its own media operation run by the government to burn President Trump's loyal basis.
Last week, Pers Secretary Karoline Leavitt had reserved three alternative briefings for a hand -chosen group of partisan points of sale.
These “new media” sessions exist in a parallel universe of the traditional briefings of the White House and are held in a special auditorium on the road to which reporters do not have free access.
“I absolutely agree with the starting point of your question-which I usually don't do when I ask on a stage,” Leavitt told the right-wing activist Jack Posobiec on 30 April.
Another question came from Dom Lucre, a supporter of the Qanon right -wing conspiracy theory.
“Is there a possibility for names such as Barack Hussein Obama or Hillary Rodham Clinton to ever be investigated?” Lucre asked Leavitt.
The White House did not respond to requests for comments on its strategy.
'Echo Chamber'
Former reality TV-star President Trump and his team have had a strong game on social media since his first presidency of 2017-2021.
He then contacted podcasters and influencers during his 2024 election campaign, partly inspired by his 19-year-old son Barron.
But the new approach is to follow that campaign strategy and to set the core of the US government communication company.
News Outlet Axios underlined the new strategy and said that “Trump's White House is now the right-wing media outlet.”
That risked creating an “ultrasound room,” said Sonia Gipson Rankin, professor of law at the University of New Mexico.
Rankin said that the unique use of President Trump of social media, AI images and “direct calls through partisan influencers” had created a space of alternative versions of events where Governance is not bound to reality “.
“In a second term, the care is that this ultrasound room can be isolated even more,” she said AFP.
Last week the launch of the “White House Wire” was also launched-a website that was designed to look like the low-tech “Drudge Report”, but with links to favorable stories and the social media of the administration.
“Give a middle finger to the fake news and watch WH thread !!!!”, said President Trump Don JR on X with a link.
Give a middle finger to the fake news and view WH wire !!!! https: //t.co/4HMWCQ9RJH
– Donald Trump Jr. (@donaldjtrumpjr) May 1, 2025
It came when the White House reduced access for various regular news threads – in particular the Associated Press, after a collision about the refusal to name the Gulf of Mexico by the designated name of President Trump, the “Gulf of America”.
The White House has also taken control of the decision which points of sale are in the “perspool” that covers some presidential events in close quarters, such as the Oval Office or Air Force One.
Light -hearted
In the meantime, the White House is increasingly leaning on provocative memes to shoot the supporters of President Trump and “possess the libs”-to donate his “liberal” and left-wing opponents angry.
President Trump caused controversy after his truth social account posted an image of himself generated by AI in papal robe on Friday, less than a week after attending the funeral of Pope Francis in Rome.
But while President Trump insisted that he had not posted the meme himself, he also said that his wife Melania thought it was “cute” and rejected any criticism.
“They can't make a joke,” President Trump told reporters on Monday when he was asked about the pope image.
Subsequently, the official account of the White House placed a picture of a muscle -bound President Trump who used a light saber on the occasion of “May the Fourth” Day when “Star Wars” fans celebrate in a riff on the catchfrase of the movie “May the Force Be With You”.
“You are not the rebellion of the empire,” said the position, who attack the left-wing rivals of President Trump and compare them with bad imperial powers of Darth Father and others.
There was only one problem, the American media said.
President Trump's Light Sabre was red – and in the “Star Wars” universe that suggests that he is tailored to the dark side of the Force.
(Except for the headline, this story was not edited by NDTV staff and has been published from a syndicated feed.)
