New Delhi:
The price tag of over Rs 1 lakh has not proven to be a deterrent for Apple fanboys and girls, who have been queuing up to get their hands on the latest and greatest iPhone since sales started on Friday. And the ‘craze’ is not limited to standing in line for 17 hours or more.
When they were told the delivery of their iPhone 15s would be delayed, two customers in Delhi decided to take matters into their own hands – by beating up store employees. Charges have been drawn up against both men.
A video from North Delhi’s Kamla Nagar market, which has now gone viral, shows the two men assaulting two employees of the electronics showroom.
The anger of the customers was so great that even the intervention of more than ten other employees could not prevent their colleagues from being severely beaten. At one point it can be seen that the suspect is working with one of the staff members. The rain rushes towards him and tears his T-shirt as he tries to protect his head by looking down and putting his hands on it.
A police official said a case has been registered against both clients under sections of the Criminal Procedure Code relating to breach of peace.
There were reports on Friday of people flying to Mumbai from places like Ahmedabad and Bengaluru to be among the first to buy items from the new iPhone, Apple Watch and Airpods range at India’s first Apple Store at the Bandra-Kurla Complex (BKC).
“I have been here since 3pm on Thursday afternoon. I stood in a queue for 17 hours to get the first iPhone at India’s first Apple Store. I am from Ahmedabad,” a customer told news agency ANI.
Another customer, Vivek, from Bengaluru said, “I am happy to get my new iPhone 15 Pro. I am very excited.”
Aan, who is also from Ahmedabad, told ANI: “I arrived on Thursday. I was here at the store at five or six o’clock. A few months ago I was at the opening of the store where I was lucky enough to meet Tim .Cooking for the second time.”