Israeli food tech company SavorEat Tuesday launched a plant-based burger system personalized for each customer, one of the first companies to use 3D printing technology to cook food.
Typically, vegan burgers from companies like Impossible Foods and Beyond Meat are frozen and later cooked on a grill.
However, SavorEat’s technology is made on site by a self-contained 3D printer with three cartridges containing oils and other ingredients. Customers can choose how much fat and protein they want in each burger, which takes about six minutes to cook.
“It’s a mix of innovation from meat alternative and digital production, where we can also prepare the product,” Racheli Vizman, chief executive of SavorEat, told Reuters.
She said the company’s burgers are made with a combination of potato and chickpea and pea protein.
Demand for meat alternatives by health and environmentally conscious consumers has skyrocketed in recent years as protein alternative startups raised more than $3 billion (approximately Rs. 22,418 crores) in 2020.
Another Israeli company, Redefine Meat, started serving meatless cuts of meat in European restaurants last month.
SavorEat, funded primarily by Israeli institutions and whose Tel Aviv-listed shares rose 11 percent on Tuesday, said its products would initially be served at a local hamburger chain.
The company also partners with foodservice company Yarzin Sela, which supplies Israeli high-tech companies, and struck a deal with Sodexo to serve its vegan burgers to American universities.
“There is a growing segment of people called ‘flexiterian’ — people who are actively seeking meat alternatives to reduce their meat consumption,” Vizman said, citing about a third of the U.S. population.
Oded Shoseyov, chairman and chief scientist of SavorEat, said the company is also working on a plant-based version of a pork breakfast sausage for the US market.
© Thomson Reuters 2021