Makeup trends are often influenced by pop culture and consumer behavior. So in 2022, we might see a continuation of soft, dewy makeup trends, but with heavy Y2K elements and conscious skincare ingredients. The Gen-Z will sport more of the HBO series Euphoria-inspired look that relies heavily on glitter eyeshadows and winged eyeliners.
So what can you expect in the makeup industry this year? Let’s see:
Creative eye makeup
Expect some creative new trends when it comes to eye makeup in 2022. Mali Thomas makeup artist and founder of Mali Magic Studios told Glamor that negative space eyeliner will be one of the highlights. “Negative spaceliner is the icing on the cake, as it gives you more leeway and offers easy cleanup mistakes as opposed to eyeliner that is traditionally drawn close above the lash line,” Mali told Glamour. If you want to incorporate this eyeliner technique into your makeup, try for bright, bold colors like neon or red.
As consumers become more accepting of showing off their natural skin, foundations will become softer. Gone are the days when you had to layer foundation to hide your natural skin and beautify your face. Celebrity makeup artist Ash Kholm told Glamour, “We’ve really started to soften the skin when it comes to foundation.” Invest in lightweight glowing skin products that won’t smother your skin. Go for cream or liquid formulas like cream blush and liquid highlighters and blend them into a lightweight base. Those who are averse to foundation can use concealer where you need it.
This Korean trend of diffused lips is expected to become a makeup trend this year. Inspired by Asian culture, the look has soft spots that concentrate the color in the center of the lip and fade towards the edges. This creates a natural, colored effect that looks effortless.
For those looking for maximum impact, bold lip colors will be all the rage this year. A bright red lip color or brown lip color is all you need to add a glamorous touch to your look.
There will be some new trends this year when it comes to eyebrow makeup. From fuzzy laminated brows to detailed brows, makeup will target this area as well. Stock up on those heavy brow pencils and spoolie brushes if you want to hit these makeup trends. To achieve a detailed brow look, the application is mastered with an eyebrow pencil and then accentuated with a brow pen for a defined and fuller look.
Which of these beauty trends are you going to incorporate into your routine?
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