Major kitchen appliance companies such as Cosori, Ninja, Cuisinart and Instant Brands soon introduced their own models. They have added the Airfryer feature to other appliances such as convection and home ovens and pressure cookers.
When Ms. West, the co-creator of the Easy Air Fryer Recipes group on Facebook, was remodeling her home kitchen in Shreveport, La., she decided that a stove with an air fryer was a must, even though she already owned five models. from the air fryer.
“It’s a great device that everyone uses,” she said of the air fryer. “All ages, all over the world.”
The first major sales increase for the air fryer came in 2017 and the pandemic provided a new impetus. Sales in the United States rose to just over $1 billion last year — 20 percent more than the year before, said Joe Derochowski, the vice president and consultant for the home industry at the NPD Group, a market research firm. In 2020, about 36 percent of U.S. households had an air fryer, but Mr. Derochowski said that number would be higher now.
To understand the obsession many people have with the air fryer, it helps to look back to the mid-20th century, when food manufacturers learned that crispness and crunch were among the textures consumers craved most, said Nadia Berenstein, a researcher. taste historian. Those textures, which required a lot of heat and oil to achieve, have long been difficult to produce in a home kitchen for a weeknight meal.
Frying was available to industrial food processors, Ms Berenstein said. But now the air fryer is “on your counter, bringing home this kind of sensation that had you relying on other people.”
Americans buy more kitchen gadgets than people in the rest of the world, and that’s probably because advertisers promise it will change their lives, said Ruth Cowan, a retired professor of history of science at the University of Pennsylvania and the author of a book on the subject. household technology entitled ‘More work for mother’. American consumer kitchens also have more countertops and storage space.