Kamal Haasan is all set to win the love of Parisians as he and his House of Khaddar brand get ready to showcase at the upcoming Paris Fashion Week 2022. His vision to put khadi on the world map is famed fashion designer Amritha Ram, who together with Kamal Haasan launched the brand in 2021. Currently in Chicago, Amritha is ecstatic about presenting House of Khaddar at the upcoming Paris Fashion Week Fall/Winter 2022. In conversation with New18, the fashion designer talks about bringing Khadi with her. to Paris, in collaboration with living legend Kamal Haasan and why 2022 will be the year of khadi.
You can hear the excitement in her voice as she says that House of Khaddar will be attending the upcoming Paris Fashion Week. After showing off a pristine array of khadi outfits in Chicago last year, Amritha is looking forward to showcasing khadi to Parisians. “It is Kamal Haasan’s vision, sir and mine, to put the substance on the world map. It’s the year of khadi and we’re going to present our collection at Paris Fashion Week,” says Amritha, adding: “We chose a different fabric from the same khaddar and it’s the first time this kind of presentation of the fabric is carried out. done internationally. So yes, fingers crossed! It will be the first of its kind and yet also unique with Paris Fashion Week.”
Running House of Khaddar under the tutelage of famed actor-politician Kamal Haasan was an overwhelming experience for Amritha Ram. Truly inspired by his artwork and the way he has styled himself in his respective films over the years, she considers him an institution of the highest level. “My experience working with sir from then until now has been an amazing journey. I’ve always considered myself an understudy of him. What he has learned in recent years in terms of textiles, cuts, fits and hats is unreal. I was so amazed by his style that during the pandemic I created an Instagram page called kh_thestykemanifest where I lay out the looks created by him in his movies. He set a trend in the 1970s with the leather jacket, the newsboy cap and the aviators. So when I asked him about the inspiration behind that look, he said he took visual references from serial killer Ted Bundy and put it together. From wearing khadi during political campaigns to walking the streets of Chicago in a khadi trench coat, Amritha says he is like the modern Gandhi, embracing khadi with full panache.
When asked how involved Kamal Haasan is in the design process, she says: “Once I finish the design process, I’m with mister. He has his own little fine-tuning that comes to his mind and is so quirky. He says I’m not on going out in books I never did it in the cinema never in fashion I go by what I think I go with the flow So those are the things my fashion school didn’t teach me, that I still learn under his guardianship. I’m doing an internship at KH sir. That’s how the design process works.”
Their recent Nunool collection, which received a lot of response, was a positive sign, Amritha believes. Amritha breaks the myths surrounding khadi in their debut collection, saying, “Khadi can be sexy and durable. The collection included short skirts, cropped jackets and open backs. We definitely busted the myths surrounding khadi, which says it’s boring, not colors.” has, no panache, no western cuts It’s such a diverse fabric and sustainable too With the recent passing of the New York Sustainability Bill I think we are ruling in terms of our fabric and ticking all the boxes in terms of zero carbon waste, paints etc. Khadi is a substance that is so liquid that you can dress it and you can dress it.”
Amritha strongly believes that 2022 will be the year of khadi and strives to take the subject matter to new heights. “I believe I have a responsibility to preserve the history of the garment and yes, I strive to do it with pride. It is art and love in its purest form. The fabric challenges me and brings out the best out of me.”
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