The book’s sales are hardly spectacular: His niece’s story, Mary Trump, had sold 950,000 copies by the day it went on sale. But Mr Trump’s picture book is priced much higher. Signed copies went for $229.99 and sold out quickly.
Sergio Gor, co-founder of Winning Team Publishing with Donald Trump Jr., called the book a success and said he was “in talks” to acquire the rights to the former president’s next book.
Winning Team Publishing announced its second author this week: Charlie Kirk, the leader of Turning Point USA, a conservative youth group holding its winter gala in Mar-a-Lago. Tax records for the most recent year available show that the group spent nearly $280,000 on food and drink there.
Mr. Trump’s profitable store, meanwhile, has added a “MAGA Collection” and sells items such as a $95 Mar-a-Lago Christmas decoration, which it is marketing to supporters of Mr. Trump’s 2020 campaign via email lists leased from the Trump political operation and maintained by Brad Parscale, Mr. Trump’s former campaign manager.
Donald Trump Jr., for his part, operates another online store, proudly selling provocative clothing, such as shirts that read “Guns Don’t Kill People / Alec Baldwin Kills People” — a reference to the actor’s movie set last year. . After the acquittal of Kyle Rittenhouse, the teen who shot two people during the unrest in Kenosha, Wisconsin, the store briefly promoted a new sweatshirt: “In a World Full of Alecs, Be a Kyle.”
Collectibles and ‘high tea’
Ms. Trump has also found ways to monetize her ties to Mr. Trump, including through a series of online sales. In January, she auctioned off a digital portrait of her by a French artist, a print of the portrait, and a white hat she once wore at the White House when meeting the President of France.
However, her plan to maximize the sale price by only accepting payments in cryptocurrency appears to have failed: the cryptocurrency price crash in January lowered the planned opening price from $250,000 to about $170,000 on the last day of the auction.