“No Way Home” cost Sony and Disney at least $200 million to make, not including the price of a megawatt marketing campaign.
Cinemas, of course, continue to face enormous hurdles, not the least of which is the Omicron coronavirus variant, which has led to a worldwide spate of infections and tightened security measures. “The ‘Spider-Man’ numbers are sensational, but until Covid pulls back and is considered something like the flu, the matter is not out of the blue,” said David A. Gross, who leads film consultancy Franchise Entertainment Research, in a statement. e-mail.
Look no further than “Nightmare Alley,” a lavish noir thriller with an all-star cast that arrived in 2,145 North American theaters Friday. It brought in a disastrous $3 million, a result Mr Gross called “a reminder of the parts of the company that are still broken.” Directed and co-written by Guillermo del Toro, Disney-owned “Nightmare Alley” cost an estimated $60 million to make.
Movies aimed at older moviegoers — “Nightmare Alley,” “West Side Story,” “King Richard,” “The Last Duel” — have struggled at the box office, held back in part because older women, in particular, continue to worry about it. coronavirus, analysts say. In addition, the audience does not seem to be in the mood for dark and dull and “Nightmare Alley” is pitch dark.
The long-held concern that superhero sequels and other fantasy spectacles are displacing more modest films from the cinema received further proof this weekend. Steve Buck, the chief strategy officer of EntTelligence, a research firm, said “No Way Home” accounted for 90 percent of total movie attendance; 62 percent of seats in North American cinemas were devoted to the film, which played in 4,336 domestic locations.
Ticket buyers gave “No Way Home” a rare A-plus rating in CinemaScore exit polls, an indication that word-of-mouth will be strong and the film will continue to make big money in the coming weeks. The period between Christmas and New Year’s Day is traditionally the busiest film period of the year.