(DailyExpertNews) — Fila brings leisure to athleisure with the news that the company will open a branded hotel in Shanghai in 2024.
The Italian-based sportswear company is collaborating with Hyatt on the lifestyle hotel concept, which will be called Fila House.
“Not only will the hotel be a unique expression of Fila’s history, culture, products and fashion trends, we believe the young JdV by Hyatt brand experience will be a fitting reflection of Fila’s spirit of vitality,” Brian Yiu, CEO of Fila in China, said in a press release.
Hyatt’s JdV brand stands for ‘joie de vivre’. It is a collection of independent hotels managed and marketed by Hyatt. These hotels are aimed at younger consumers and are known for being dog-friendly.
There are also JdV hotels in Rome, Chicago and Toronto.
The InterContinental Shanghai Wonderland hotel is the world’s first “earth scraper” hotel.
Fila House will be located in the West Hongqiao Business District of Shanghai. However, it won’t be the first JdV hotel in China – that honor goes to Beijing’s BEI Zhaolong Hotel.
So far there are no glimpses of what the hotel’s interior will look like, but it’s a safe bet that there will be Fila logos and trademark red and navy blue colors everywhere.
The hotel scene in Shanghai continues to expand.