T-Series will partner with Hefty Entertainment, a division of Hungama.
T-Series and Hungama will leverage their extensive global distribution network and an enviable library of two lakh songs and 65,000 music videos and over 150 films in Indian languages.
IANS Last updated: January 24, 2022, 16:24 ISTFOLLOW US ON:
T-Series, Asia’s largest music label, announced Monday its foray into Non-Fungible Tokens (NFTs) in partnership with Hefty Entertainment, a division of Hungama, one of the largest digital media entertainment companies in South Asia. This industry first for the global digital entertainment industry will witness the two leaders raising the bar for entertainment creation and consumption through Hefty Entertainment – a Web 3.0 initiative from Hungama.
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“Now that we have got the ball rolling, we look forward to expanding and increasing the value of our content, leading to a further and rapid expansion of the global digital entertainment industry. Providing a future of potential, interactivity and collaboration for our communities around the world,” Bhushan Kumar, Chairman and MD T-Series said in a statement.
T-Series and Hungama will leverage their extensive global distribution network and an enviable library of two lakh songs and 65,000 music videos and over 150 films in Indian languages.
As a result, Hungama creates NFTs, rare collectibles, and unlocks special moments from the T-Series’ vast catalog of new and existing content.
Siddhartha Roy, CEO of Hungama, said of the partnership: “Hungama looks forward to bringing immersive experiences in the Web 3.0 metaverse to its large communities nurtured over time, in more than 40 countries, with over 150+ global distribution partnerships.”
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