One of India’s largest business conglomerates, the Tata Group, is all set to replace Chinese mobile manufacturer Vivo as the title sponsor of the Indian Premier League from this year, the event’s board of directors decided at a meeting on Tuesday. “Yes, Tata Group is coming in as IPL title sponsor,” IPL chairman Brijesh Patel confirms the development to PTI.
Vivo had a deal of Rs 2200 crore for title sponsor rights from 2018-2022, but after the 2020 military clash in Galwan Valley between the Indian and Chinese army soldiers, the brand took a one-year hiatus and Dream11 replaced it.
However, Vivo was back as IPL title sponsor in 2021, even as speculation that they wanted to transfer the rights to a suitable bidder and the BCCI approved the move.
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