The world’s largest retailer Walmart has invited Indian merchants to use its delivery infrastructure and marketplace to reach customers abroad.
“Walmart is now inviting select Indian merchants to sign up for Walmart Marketplace, a curated merchant community that serves more than 120 million U.S. shoppers each month,” the retail giant said in a statement.
This initiative builds on more than 20 years of Walmart’s involvement with Indian exporters. India is already one of Walmart’s key sourcing markets, and the company has set itself an ambitious goal of exporting $10 billion each year from India by 2027.
A dedicated Cross Border Trade team has been established in India to help merchants onboard and grow on the platform. It supports local merchants to comply with applicable international regulations and Walmart Responsible Sourcing standards, develop new product lines, and improve their packaging, marketing, supply chain management and more capabilities to upgrade their operations for export success.
Walmart is looking for new sellers from India as part of a global drive to attract international sellers and expand Marketplace’s product range. Selected merchants will be able to take advantage of Walmart Fulfillment Services, which allow them to leverage Walmart’s US warehousing and delivery infrastructure, along with platform tools that help them streamline operations and manage promotions and feedback.
Walmart also appropriately shares US customer insights and best practices for global supply chain and business planning strategies with its Marketplace sellers to help them succeed in the US.
“Building on our long history of partnering with Indian exporters, Walmart is now empowering Indian businesses to fulfill their export dreams as Marketplace sellers. They will be able to leverage our global supply chain infrastructure and get support to help them serve millions of everyday customers.” in the US,” said Michelle Mi, Walmart Vice President, Emerging Markets and Business Development – Global Sourcing.
Rajneesh Kumar, Chief Corporate Affairs Officer of Flipkart, said: “The ability to easily access global consumers could be transformative for Indian merchants. Outstanding ‘Make in India’ brands can expand their global networks, learn practical export practices and expand their product categories. diversify in concert with Walmart as they conquer the world.”
Indian companies such as Delphi Leather India, Mahi Exports, Touchstone Gems & Jewelry and Welspun are among the companies already growing on Walmart Marketplace.
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