Swedish designer Beate Karlsson is known for creating viral runway shows. The designer recently presented her spring/summer 2023 collection at Milan Fashion Week. The show saw clothes ripped off, heels chipped off and accessories falling off the models as they walked the runway. Moreover? Finally, the wall also fell. It was all intentional.
Titled “Fake It Till You Break It”, the collection aimed to dissect and deconstruct the seriousness of fashion. The catwalk video is now going viral.
Watch the video here:
Speaking to Hypebeast about her latest collection, Ms. Karlsson said: “I’ve been asking myself: why is luxury so serious? Is it because we strive to be perfect? Can poor quality still be luxury? a false projection of wealth and the personal failure of losing face when this illusion crashes I’m still working on that theme there’s something really interesting about shame and what happens when we’re vulnerable I asked myself what’s the most embarrassing thing that could happen to a fashion house and I thought breaking clothes might be it.”
She told Paper she wanted to create a moment of embarrassment and embarrassment to see if it could coexist with luxury, or even generate luxury. She added, “It’s a way to show authenticity and strength.”
In one of her previous shows at Milan Fashion Week, models were seen deliberately falling and tripping on the catwalk. The unique fashion evening left the audience in shock. Ms. Karlsson told Hypebeast that she wanted to conceptualize the ideal of success and failure.
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