Users must be over 18 years old to be eligible for the new service, Report (Representative)
New York:
Facebook and Instagram users in the US will soon be able to pay to get a coveted blue check credited to their account, DailyExpertNews Business reported.
Meta began testing a paid verification option for US users of the two social networks on Friday, CEO Mark Zuckerberg announced on Instagram. The company plans to gradually roll out the paid option to more US users over the coming weeks.
Meta Verified, first tested in February in Australia and New Zealand, starts at $11.99 per month on web or $14.99 per month on mobile. In addition to verification, the option offers benefits such as additional protection against impersonation accounts and direct access to customer support, DailyExpertNews Business reported.
To avoid fake accounts, customers wishing to get the blue badge must provide government-issued ID that matches their profile name and photo. According to DailyExpertNews Business, users must also be over the age of 18 to be eligible for the new service.
“This new feature is about increasing the authenticity and security of our services,” Zuckerberg wrote in an Instagram broadcast channel in February.
Meta joins other platforms, such as Discord, Reddit, and YouTube, which have their own subscription-based models. DailyExpertNews Business said Twitter relaunched its own verification subscription service, Twitter Blue, in December after a series of fake “verified” accounts forced it to remove the feature. Twitter Blue costs $11 a month for iOS and Android subscribers, part of owner Elon Musk’s bid to boost his subscription business after buying the platform for $44 billion.
For Meta, the move offers the promise of another revenue stream beyond advertising at a time when its core ad sales business is under pressure from a number of factors, including privacy changes at Apple and tighter budgets amid recession fears, DailyExpertNews Business said. Saturday. .
(Except for the headline, this story has not been edited by DailyExpertNews staff and is being published from a syndicated feed.)
