San Francisco, United States:
US media giant NBCUniversal announced on Wednesday that it will use the AI version of a legendary sports commentator to provide personalized daily summaries of the Olympic Games.
A commentary from Hall of Fame announcer Al Michaels, generated using artificial intelligence, will speak the recaps that will be personalized for individual viewers of NBC's Peacock streaming service.
According to NBCUniversal, renowned broadcaster Michaels has covered the Olympic Games nine times in his career for NBC Sports and ABC Sports.
“When I was approached about this, I was skeptical but obviously curious,” Michaels said in a press release.
“Then I saw a demonstration explaining what they had in mind. I said, 'I'm in.'”
According to the company, the AI was trained on Michaels' voice and his previous appearances on NBC broadcasts.
“We are bringing together the best of sports with the best technology to give fans a personalized Olympic experience in a way never before possible,” Peacock president Kelly Campbell said in the release.
The collaboration with Michaels comes as musicians, actors and others whose livelihoods depend on their likenesses or voices strive to ensure that AI models are not trained on such material without their consent.
NBCUniversal estimated that nearly 7 million different personalized versions of the daily Olympic recap could be streamed across the United States during the Paris Olympics.
The technology will mine NBC Sports clips to create daily playlists of top moments from the past 24 hours and show what's in store for the day ahead.
A team of NBCUniversal editors will review all content for accuracy and quality assurance, the company said.
NBC and Peacock will provide live coverage of the Olympics beginning with the opening ceremony on July 26.
(This story has not been edited by DailyExpertNews staff and is auto-generated from a syndicated feed.)
