Kansas City Chiefs' Patrick Mahomes celebrates with the Vince Lombardi Trophy after winning Super Bowl LVIII.
Brian Snyder | Reuters
Super Bowl 58 was the most watched television show in history as an estimated 123.4 million people watched the Kansas City Chiefs beat the San Francisco 49ers in overtime.
CBS Sports said this figure included viewers across all platforms and was 7% higher than last year's 115.1 million average viewers, which was also the previous record.
This year's game was the most streamed Super Bowl in history with a record audience Biggest+, the network said. It added that the network saw its best postseason viewership since 1998.
Sunday's big game had a lot in store for audiences: two of the best teams in the National Football League, a halftime show from Usher, silly commercials and, of course, a very public love story.
(L-R) Alicia Keys and Usher perform during the Apple Music Super Bowl LVIII Halftime Show at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada.
Patrick T. Fallon | AFP | Getty Images
Those who only tuned in for the iconic Super Bowl series of commercials saw plenty of snack ads for brands like Oreo, Pringles, Mountain Dew, Doritos and M&Ms. There were also plenty of celebrity endorsements, including Christopher Walken, Ben Affleck, Matt Damon, Tom Brady, Beyoncé, Quinta Brunson, Jenna Ortega, Kate McKinnon and Jennifer Aniston.
The NFL enjoyed a lot of viewership during this year's playoffs. Late last month, the Chiefs defeated the Baltimore Ravens in the most-watched AFC Championship game ever.
Live sports has shown strength even as TV viewership has fragmented and moved to streaming platforms. The value of sports rights was evident this month when Disney's ESPN, Fox and Warner Bros. Discovery said they would launch a joint steam platform later this year. ESPN later announced it would launch its own streaming service in 2025.
– CNBC's Jacob Pramuk contributed to this report.