Kerala is often referred to as 'God's own country' as it is blessed with nature's bounty, lush green landscapes, pristine beaches and mouth-watering food. From mangroves, forests, hills, waterfalls, lakes, tea gardens and wildlife sanctuaries, Kerala has it all and has rightly earned its place as the pride of 'Incredible India'. Every year, several tourists from all over the world visit the beautiful state known for its Ayurvedic practices and holistic healing.
To promote tourism, the Kerala government has come up with eye-catching advertising campaigns abroad. Recently, an Instagram user in London spotted a bus with vibrant advertisements promoting tourism in Kerala.
“Kerala advertised a bus in London,” Ryan Shiju's caption read. The video shows a double-decker bus, with beautiful views of the picturesque backwaters of Kerala and the Alappuzha houseboat, which travels around the city. A hashtag on one side of the bus reads: “#TravelForGood.”
Watch the video here:
Internet users loved the video and praised the Tourism Department for its innovative marketing campaign. One user wrote: 'Wow, all of Alappuzha is in the car.' Another user commented, 'People recognize India through Kerala and are proud of it'
A third said: 'Brilliant placements, hats off to the Kerala tourism marketing team.' A fourth added: “Wow, the whole of Alappuzha is in the vehicle.”
Kerala Tourism Minister PA Mohamed Riyas also shared a video of the bus branding from London and wrote, “The new campaign method for Kerala tourism. Our Alappuzha and houseboat in London buses. New campaign ideas that can be implemented abroad will be mentioned in the comments section.”
A similar campaign was also carried out in 2018, when five large London double-decker buses carrying images from Kerala passed through the city.
Click for more trending news