India’s premier fashion e-tailer AJIO today announced its flagship ‘Big Bold Sale’, powered by Adidas in partnership with Melorra, starting June 1, 2023. Customers received early access for a limited period of 6 hours a day starting May 28, 2023 In the largest-ever edition of the Big Bold Sale (BBS), customers can shop from more than 5,000 brands with more than 1.3 million curated fashion styles, delivering an unparalleled shopping experience.
BBS will see customers with more than 19,000 PIN codes across India shopping from a huge selection of exclusive international brands, private labels and homegrown brands with the best deals and offers in categories such as fashion, lifestyle, home and decoration, beauty, jewelery and personal care. Customers can save big and get up to 50-90% off top brands and categories with an additional discount of up to 10% when using SBI credit and debit cards. Exciting deals for brands like Adidas, Nike, Puma, Superdry, GAP, USPA, Steve Madden, Levis, Marks and Spencer, Armani Exchange, Ritu Kumar, MUJI, Buda Jeans Co., Fyre Rose, Encrustd, Portico, Home Centre, Casio , Lakme, Maybelline, Melorra and many more.
Commenting on the announcement, Vineeth Nair, CEO of AJIO said, “In recent editions, AJIO Big Bold Sale has become India’s favorite fashion extravaganza and we are really thrilled with the love customers have shown us. In its largest ever edition, we expect over ~60 million new users to flock to AJIO to experience the most sought-after exclusive top international, homegrown and private label brands at the best deals.”
House of brands AJIO has grown exponentially in recent years and has become the go-to fashion destination for customers. Over the years, the e-tailer has become the most popular fashion destination, receiving 80% of orders from repeat customers, a testament to customer love.
The ‘Fashion’s Most Wanted’ campaign film starring Shraddha Kapoor and Rana Daggubati, out on May 31, showcases the biggest brands in an action-packed series. With the help of Rana, Shraddha finds clever ways to evade her pursuers, constantly disguising herself in fashionable looks from the brand house AJIO. The 360-degree campaign will run across TV, OTTs, social, digital, print and radio. Watch the trailer here.
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● Top Shopper: Top shoppers during BBS have the chance to win exciting rewards such as an iPhone
14 Pro, Apple MacBook Air, gold worth INR 1 lakh and Samsung S23 every 6 hours
● The top 3 Shoppers during BBS have a chance to win gold worth INR 3 lakh each
● Guaranteed Gifts: Shop for INR 4,999 or more and get insured gifts up to INR 9,999
● Customers can receive an additional discount of up to 10% on all prepaid transactions
● Customers can earn AJIO points and RelianceOne points every time they shop; they can receive an additional 5% discount on the use of their AJIO points
● Spread the Joy: Customers can gift AJIO vouchers to their loved ones this shopping season
An integral part of Reliance Retail, AJIO is a fashion-first marketplace with over 5,000 brands and over 1.3 million styles spanning a wide range of exclusive international, private and homegrown brands. With an unparalleled shopping experience, AJIO offers customers the best in convenience, variety and deals all year round.
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