Luxury fashion companies are known for their innovative ideas. However, luxury goods also have exorbitant prices. Numerous things that went viral online include the Dolce & Gabbana “Khaki Ski Mask Cap” for Rs 32,000 or the Hugo Boss slippers on offer for Rs 9,000. Now a British-Italian brand is selling jeans with what looks like a pee stain, for a shocking price.
Their unique denim, known as “Stain Stonewash Jeans,” is designed by Jordanluca, the brand founded by designers Luca Marchetto and Jordan Bowen. It was featured in their runway debut for the Fall/Winter 2023 collection. There is a dark stain in the groin area of the jeans that gives the impression that someone has urinated on it. Notably, the original jeans cost Rs$811 (approximately R67,6000). However, the lighter wash is currently sold out and is priced at a whopping $608 (approximately Rs 50,000).
Describing the jeans, the brand wrote: “The Stain jeans feature a stonewash stain on the crotch and the Demonology horn detail embroidered on each back pocket, making them the ultimate JORDANLUCA denim piece. The jeans are high-waisted and tapered tapered legs, which ensures a precise fit.”
The strange jeans are now being called “pee stain denim” due to online criticism. Many people have taken to social media to express their disbelief.
One user wrote: “It's 2024, so why would anyone be surprised that 'pee stain denim' exists?”
'They are expensive. Can't people just make them themselves by pissing their pants?' one person wrote.
“Why would anyone wear this?” added a user.
A third added: “You're not cool until you wet your pants.”
“Another 'just when you think you've seen it all' moment,” another X user added.
One user said: “I had a ton of them in first grade. Who would have thought they would ever run out of money.”
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