The Delhi Police is not only known for keeping the capital safe; they have also built a reputation for their creative and impactful road safety campaigns on social media.
They forgo dry lectures and use humor, pop culture references, and even special occasions like festivals, New Year's celebrations, and leap years to grab attention. Their messages are clear: follow the traffic rules, don't drive under the influence and prioritize safety. This unique approach resonates with the public, making road safety awareness more engaging and memorable.
Nowadays, law enforcement agencies use clever language to convey a message about road safety through a social media post. The police department stated, “If you look at your keyboard while driving, the thing between Q and R will approach you with a challan.”
If you look at your keyboard while driving, the thing between Q and R will meet you with a challan.#Roadsafety@dtptraffic
— Delhi Police (@DelhiPolice) April 23, 2024
They meant to say that 'WE' means Delhi Police will meet you with a challan. This post has already gone viral, with over 40,000 views and several comments praising it.
“The best,” said one user.
“CCTV cameras should be installed on every street, at every intersection and at every place in India. Only then will no traitor or criminal in the country be spared. Every area of India should be monitored by drones 24 hours a day,” wrote another. user.
“Every trend is aptly depicted,” said a third user, who praised the social media team of Delhi Police.
By using social media effectively, Delhi Police proves that spreading awareness can be both informative and entertaining.
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