Apple is reportedly gearing up for a major update to its iPhone lineup with the upcoming iOS 18 release. A recent report suggests that the tech giant is set to introduce advanced artificial intelligence (AI) features for its smartphones at the Worldwide Developers Conference (WWDC) 2024, which is expected to take place in June. What's intriguing is that Apple could choose to implement these AI capabilities directly on the device, rather than relying on cloud-based processing.
According to insights shared in Bloomberg's Power On newsletter, Mark Gurman, Apple is leaning toward making the majority, if not all, of its AI features available locally and handled on the device. This approach could have significant consequences, both positive and negative, depending on how Apple implements these AI functions.
On the plus side, local processing of AI functions improves user privacy and data security. By keeping data within the confines of the user's iPhone, there is minimal risk of sensitive information being shared with third parties. This move could increase the security of the device and alleviate concerns about privacy issues.
However, there are notable challenges associated with processing AI tasks locally on smartphones. Unlike conventional device operations, AI calculations require significant processing power.
Although modern smartphones are equipped with specialized components such as AI processors, running complex algorithms directly on the device remains a herculean task. This complexity is highlighted by Samsung's approach, which gives users the option to choose between running certain AI functions locally or using server-based processing.
Apple's potential shift to processing AI features locally on iPhones could mark the tech giant's move as the next step toward improving user privacy and data security. Nevertheless, overcoming the technical hurdles associated with AI processing on devices will be critical to delivering an efficient user experience. Stay tuned for further updates on Apple's plans to integrate AI capabilities into its iPhone ecosystem at WWDC 2024.
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Published: Apr 15, 2024 5:19 PM IST